Hydration
Align Hydration
Water, salts, and getting them in. For ordinary heat and long commutes, for hard effort, and for children who will not drink enough on their own.
A new chapter
Functional health, rebuilt from scratch.
Three territories. A short, deliberate range. And nothing on the label we cannot account for.
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HydrationGutMetabolismJrWhere rituals begin
Why we started again
Your body doesn't need more. It needs better.
Align existed before this, with a different range. It stopped because the products stopped being ones we wanted to defend. Somewhere between what we set out to make and what reached a shelf, the thing had drifted.
So we pulled all of it. Everything Align made before is discontinued and none of it is coming back. What replaces it is a shorter range, built slowly, across three territories we intend to hold for a decade.
A shorter range, built slowly, and held for a decade.
The Align standard
The range
Three territories.
Not a shelf of flavours. Three jobs the body actually asks for, each one wide enough to hold a decade of products without a rename.
Gut
Align Gut
Fibre, satiety and digestion. The quiet daily habit, and the ten minutes before the largest meal of the day.
Metabolism
Align Metabolism
Everyday support for how the body handles sugar and fat. Built for adults in their thirties, forties and fifties, and the territory we intend to be known for.
Align Jr. A sub-brand, not a spin-off.
Made for ages seven to fifteen and dosed to the youngest in that band rather than the oldest. No caffeine, at any age. Single-serve only, so a portion is never left to a scoop and a guess. It begins inside Hydration and will grow into the other territories as it earns the room.
The mark
Where rituals begin.
The standard
What we hold ourselves to.
Four commitments that decide what gets made and what gets dropped. They are easier to write than to keep, which is rather the point of writing them down.
01
Doses you can read.
Every active declared at its amount per serving. No proprietary blend hiding a pinch of something behind a long name.
02
Claims we can stand behind.
We will say what a product supports. We will not promise what it cannot do, and we will not borrow a medicine's reputation to sell a food.
03
Sourced with a point of view.
Where a plant does the job as well as a lab ingredient, we take the plant. Where it does not, we say so.
04
A short range, held long.
Three territories and a handful of products. Nothing added to fill a shelf, and nothing kept that has stopped earning its place.